You probably know that managing a successful event requires meticulous organization and clear communication. But you might not know that one of the most essential tools for event detail management is the Banquet Event Order, or BEO.
You might know this type of document by another name, like Event Order or Event Resume. No matter the name, the purpose is the same: ensuring everyone involved in the event is on the same page and can contribute effectively to its success.
Let’s get into the nitty gritty with BEOs and how they can help drive your event business success.
What is a BEO?
A Banquet Event Order (BEO) is a detailed document outlining all the essential information for a specific event. It serves as a blueprint for your team, clients, and vendors, ensuring everyone is on the same page regarding setup, timeline, food and beverage preferences, and numerous other critical details.
Why are BEOs important?
BEOs play a crucial role in the event management process for several reasons:
Key components of a BEO
A typical BEO includes the following essential components:
The key to a successful BEO: Tailoring it to the recipient
Not all parties involved in the planning and execution of an event need ALL the details. In fact, you could argue that providing too much detail can hinder the efficiency of your communication.
That’s why the real secret to great BEOs is tailoring them so that each individual recipient is getting all the information they need (and ONLY the information they need). This is key to avoiding client overwhelm in particular.
If this sounds like a lot more work than you have the time for, don’t sweat it. There are tools that help you customize BEOs for clients, staff, and vendors without spending any additional time. You can learn more about Planning Pod’s BEO tool here.
Creating effective BEOs
Design and layout: A well-organized BEO is essential for effective communication and reference. Remember to use a clear and concise layout with headings, subheadings, and bullet points to make the information easy to read and understand. You should also consider using a consistent format for all BEOs to maintain consistency across all events and to streamline the review process.
Accurate information: Accurate information is crucial for the success of any event. Collect detailed information from clients (or assign a team member this job), including their specific needs, preferences, and any special requirements. It is vital to ensure that the BEO reflects their vision and expectations to avoid misunderstandings and ensure a positive experience.
Tools and tech: In today's digital age, technology can significantly streamline the BEO creation, management, and distribution process. Event management software and online tools can help automate tasks, track changes, and share information with all stakeholders. You can also use these tools to create reusable templates to ensure consistency.
Using BEOs to ensure a successful event
To ensure a smooth and successful event, use your BEOs as a roadmap throughout the process of planning and management. Regularly review and update your BEOs as needed, and communicate any changes to all stakeholders. And don’t forget that the right tools will help you do both of those things with minimal effort.