It is possible for you to customize the form/fields for adding a new lead internally through your Planning Pod account. This ensures that you can collect any/all necessary information for leads that you add to your account manually.
To Customize the Internal "Add Lead" Form
To see your default "add lead" form in action, click on the Leads tab in the main menu > Add Lead.
NOTE: Any lead capture form you create in Planning Pod can be used as the internal "add lead" form.